Why does your business need to be on the Web? Who is your target audience? These might sound like a simple questions, but like most things in life, the more you dig the more complexity arises.

The point of the discovery phase is to determine how the Web fits into your overall marketing strategy. Together, we brainstorm the possibilities of how your business can take full advantage of being on the Web. Then, taking into consideration those possibilities, we boil it all down to your core needs and the core expectations of your visitors.