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Phases: Creative Development
Your market, your business, your vision and your audience: With these as guides, we set out to find a look and feel for your Web site. Although it sounds like loads of fun, it is serious business and not to be taken lightly. After all, what we are trying to do is build your Web site visitors' confidence in your business, your services or your products.

If your Web site requires photographs of you or your products, you should consider the services of a professional photographer. Professional-grade images will go a long way in boosting your visitors' confidence in your business. The same can be said for a professionally designed logo. If you require a logo, we can help with your branding needs.

During creative development, we create a general graphical representation of your Web pages and build out templates using W3C standards-based XHTML/CSS.

At the end of this phase, we will have agreed upon the look and feel of the site and have content-ready, flexible, bullet-proof templates that are light on code and are a good base for a search-engine optimized site.

Points covered during creative development

  • Determine the type of information to be contained in the pages of the site
  • Collect preexisting marketing materials, if any, from client to use as a guide for design
  • Collect photography from client or acquire stock photography
  • Design graphical look and feel of the site
  • Build templates and create general layout elements within templates
  • Design and build Flash-based creatives, if required
  • Review design together throughout process and make adjustments